7 Tips For Getting Glowing Client Testimonials To Sell Your Products

February 3rd, 2012

A glowing testimonial from a happy client or customer is one of the best adverts you can have for your business. It carries far more weight than anything you can say yourself. However, all testimonials are not equal, and there’s a technique for getting the best ones.

The following seven techniques are designed to make it easier for you to get conversion-focused testimonials from your clients.

1. Strike While The Iron Is Hot – Get a testimonial from your client or customer as soon as you can, or right after they use your product or service. This is when they are at their happiness and most motivated to write a glowing testimonial.

2. Make Suggestions – Don’t be afraid to suggest what you would like customers to say. Ask them to include your unique selling point or points (USP). For example, if your USP is a personal and friendly service, then ask for this to be included in the testimonial.

3. Be Specific – Ask your customers to be very specific in their testimonials. For example, saying that a 15-page report has been written and delivered within 24 hours, is much more impressive that saying you have prompt service. Avoid generalisations where possible.

4. Ask for a Photo or Video – Always try to get a photo or video from your client as this lends credibility and authenticity. This helps to bring testimonials to life and makes them much more appealing and personal.

5. Get Permission – It’s important to ask for customers’ permission to use their testimonials in your adverts especially if they have sent a personal letter or email to you. This is just old-fashioned manners and politeness – and they may want to add to what they’ve written.

6. Reciprocity – Offer them something of value in return, such as a discount or free ticket or bottle of wine.
Or alternatively, offer to provide a link to their business website or to mention the book they have written.

7. Location – Ask them if you can include their location they live in. Addresses, along with photos and websites, increase the believability of a testimonial, especially if they are recognised by their peers.

7. Write It For Them – Although this may sound controversial, don’t be afraid to write a testimonial for them. If they are busy, suggest that you save them time by drafting a statement for them. This is the ultimate win: win. They can make any changes they wish, and you get the testimonial written in good time.

“I’m Broke… Please Help!”

September 17th, 2011

About once or twice a week on average I get emails from strangers who say something along the lines of: “I’ve just lost my job / home / husband… I’ve got just 50 pence in my purse and I can’t afford this week’s groceries. I’m totally broke. Can you help me?”

Having been without a job / home / husband at various points in my own life, I know what it feels like. I know the permanent knot in your stomach. I know how alone you can feel. I know the sheer desperation. So I’m more than happy to throw a lifeline to a soul who feels like they’re drowning.

So I’ll usually write back and explain that I can help them to quickly and easily make £100+ by becoming an affiliate with me…

All they have to do is send out one email to their friends, family, and acquaintances. (I’ve even written the email for them. I couldn’t make it any easier.) Then they just have to wait for their cheque.

My affiliate commission is incredibly generous… 97% on tickets for this year’s Millionaire Bootcamp for Women, for example. So they can earn £100 in a couple of minutes by sending out one quick email which sells 3 x £39 tickets.

Alternatively, I’ll send them a complimentary ticket and tell them to come along to The Bootcamp. Here, they can learn about wealth creation and creating a business from ‘welfare to millionaire’ entrepreneurs who were once in the exact same position to them.

Now here’s the strange thing… And excuse me while I rant a little.

What does this person do? This person who’s just told me how broke they are… not a penny in their bank account… homeless… husbandless… hungry… about to have a nervous breakdown… etc etc.

NOTHING! That’s right. Absolutely zilch. Which I find gob-smackingly

I-N-C-R-E-D-I-B-L-E!

Is it that they just want a charity donation?  Or do they want someone else to sort out their entire life for them?

Honestly! When, I was struggling, I tried everything. Literally. I read every library book I could get my hands on. I listened to every free webinar. I signed up for every free newsletter. I went to every free seminar. I did everything I could to find out how to make money. Because my back was against the wall and I TRULY was broke and desperate.

If someone had thrown me a lifeline, offering me £100+ commission for sending out one email, frankly I’d have bitten their hand off at the opportunity.

So come on folks. It’s time for a reality check here. Either you’re broke or you aren’t…. either you’re desperate or you aren’t… either you want to make money or you don’t…

If you want to improve your life STOP whinging, STOP complaining, and DO something about it.

Why would anyone want to help you if you’re not willing to help yourself?!

The Shortest Positive Thinking Challenge EVER!

May 26th, 2011

Well this has to be the shortest positivity challenge ever!

I was just a couple of hours into my positive thinking, when I had to call someone about a large sum of money they owe: a very large sum.

The money should have been paid 6 months ago. I’ve been chasing them on and off for the past few weeks, and met with constant evasiveness.

When I finally managed to get through this morning, it became clear within seconds that this entrepreneur – supposedly a respected guru figure – wasn’t going to pay up.

I’d trusted this person and I never believed for a minute they’d default on payment. But that’s exactly what they’ve done with a sense of entitlement that is frankly, breath-taking.

By the time I came off the call, my blood pressure was through the roof. If there’s one thing I always had ingrained in me, it’s to honour my word and keep agreements. I can’t stand slippery and dishonorable people of any kind.

Could I have handled the situation any differently, even with positive thinking? I’m not sure.

Yes, there are court hearings for matters like this…. but betrayal of trust cuts deeper than any financial loss.

Oh well, my sixth attempt at a full week of non-negative thinking starts all over again tomorrow.  Wonder if I’ll complete this challenge before I hit retirement?  : -)

Round The Merry-Go-Round Yet Again… My 4th Attempt At The Positivity Challenge

May 26th, 2011

Crikes, the positivity lark isn’t as easy as it sounds. Talk about a merry-go-round. You think you’re making progress and suddenly you’re back at the start all over again.

Over the past two weeks since I started first this challenge, positive events and people have been flowing into my life.

Long-standing problems have resolved themselves. Making money has been effortless. New projects have magicked up out of nowhere. I’m a big fan of ‘The Secret’ and The Law of Attraction. But even so, at times it’s been almost spooky how things have fallen into place.

Then, yesterday on Day 5 of my 3rd attempt at the challenge I hit a snag. A weird kind of a snag as a six-figure project came in unexpectedly. A nice problem to have, right?

But for some reason as soon as I put down the phone, I felt myself getting caught up in anxiety. Did I have enough staff for it? Could I manage it? Did I have enough time? Would it impact on other big projects I have underway?

I didn’t realise how much it was bothering me at first, I just felt a vague sense of unease. But towards the end of the day, the niggling questions and doubts were growing stronger and stronger. Eventually, all I could think about were problems.

What I couldn’t figure out was why I was so negative about something so seemingly positive.

Eventually at bedtime, I zoned in one what the problem. The dynamic with the client is such that I was starting to feel like an employee. I haven’t felt that way in years – that sense of hierarchy and dynamics – and I certainly don’t want to start feeling that way.

So… having laughed at myself and lifted my spirits, I looked at the problem afresh. The solution was clear – to appoint someone to manage the project for me. Simple. Wish I’d thought of that 12 hours previously!

So here’ s an interesting question that occurs to me: is a certain degree of negativity inevitable or even necessary to work through life’s challenges? Is it possible to be positive non-stop for seven days at a time?

And I wonder how many times I will have to keep re-starting this challenge, before I finally complete it.

Wow! Looking Out From The Mountain And Admiring the View…

May 23rd, 2011

Wow! After the negative blow-out last week, I am on a roll.

There was a big personal challenge on Friday, but I remembered the Joseph Campbell quote: “The cave you fear holds the treasure you seek.”

So I faced it head on and re-framed it as a learning experience. As a result, it became a BIG positive.

I stayed this weekend with a friend in the gorgeous village of Turville in Buckinghamshire.

Hill side, birdsong, trees, good company. It really could not have been more perfect.

Positive Thinking… So Near & Yet So Far

May 17th, 2011

Remember what they say about buses? Well I’ve flunked my positive thinking challenge yet again – defeated by a series of unexpected ‘buses’ that have hurtled at me one after the other before eventually knocking me down…

Bus One:
My teenage son is having pain when breathing after waking up. This is the sort of thing that usually sends me spiralling into anxiety. But I stay calm, remind myself that worrying isn’t going to solve anything, and that it’s best to wait for a verdict from the GP.

The diagnosis is good. He’s injured his oesophagus while out cycling. A couple of days rest, and he’ll be  fine and dandy.

Bus Two:
My computer crashes deleting loads of unsaved data. Ok, I’m an idiot for not saving files as I go along. Lesson learned.

So Tony Robbins wants me to focus on solution, solution, solution. I’m pretty technophobic – but after googling the key words I manage to solve the problem myself. Yes, me! Little ole me. I got a few extra grey hairs in the process. But hey, I’ve achieved something BIG today – by my standards anyway.

Bus Three:
I get to chase someone who owes me a large sum of money. I phone their office for the fourth time in as many days. And still no joy! This is a little disheartening as this is a ‘guru’ who preaches one thing, but practises another. Still, ‘tomorrow is another day’, as Scarlett O’Hara would say.

Bus Four:
I cut myself with a carving knife. So who says a meat carving knife is the wrong thing to be cutting up a pineapple with? What do they know?

My favourite trousers and blouse get stained and I have to make a quick tourniquet to stop the bleeding. But more to the point it HURTS!  I’m starting to lose the battle by this point.

Bus Five:
The hardest – and the most painful! An old boyfriend calls. This is someone I’ve agreed to stay friends with. But when it comes down to it, I realize while we were once very close and connected, he now largely brings negativity and hurt into my life.

The saddest part of the day is realizing that our ‘friendship’ is based on nostalgia rather than reality… and it’s time to say goodbye and let it go. The only good thing about it is that it takes my mind off my injury!

In case you haven’t guessed already: by this stage I’m waaaay over my 2 minutes of negativity permitted under the ‘rules’ of the challenge…. So I have to start all over again tomorrow.

Oh well, it’s not a race!  In the next 10 days, I’ll be steering clear of laptops, carving knifes and ex-boyfriends.  Third time lucky eh…

How I LOVE Power Point Presentations… Yes, Truly I Do…

May 12th, 2011

Woohoo! Day 3 of my positive thinking challenge…

After the initial setbacks, there’s a number of things that have been interesting about this challenge.

Most striking is the link between my physical body and my emotions. I always knew there was a link logically. But I didn’t realize the extent to which it affected me.

I’ve noticed that if I start to flag or feel a bit ‘off’, it’s usually because I’ve been engrossed in a project and skipped lunch or tea breaks.

As soon as I’ve stuffed my face with a chocolate bar (or banana) or two, I’m bright as a button again. Forget prozac, food has got to be the nearest thing to a happy pill. Now, that old adage about ‘food being the best way to a man’s heart’ all starts to make sense.

Exercise also has been a big happiness booster. When I started to feel a bit jaded yesterday, I went for a run at the gym. and it was like resetting my body clock. My muscles may have been aching and I may have looked like I’d been dragged through a hedge backwards, but hey, I felt fantastic!

Being around people, and having a good natter, has also been great for lifting my mood. I went out for lunch with a close friend yesterday, and even though the subject we were talking about was sad and a bit of a hankie job really, we were able to have a good laugh about it. A problem shared is a problem halved as they say.

When I’ve hit problems, I’ve consciously focused on the solutions instead of mithering. And hey presto, the problems don’t seem so big any more.

So here’s to Day 3. I have a busy day lined up doing one of my least favourite things: writing a Power Point presentation for a forthcoming seminar.  As I’m not the most technically-minded person in the world (I often have battles just getting the TV remote control to work) it’s the sort of thing that usually sends me into paroxysms of frustration.

But perhaps today will be different.  Ahem, I mean: today is going to be different. I LOVE Power Point Presentations.  Yes, truly I do.  (And anyway, I’m buggered if I’m going to start this 10-Day Challenge all over again!)

How I Blew My Challenge On Day One

May 9th, 2011

Well 5pm into the first day of my challenge and I failed spectacularly. Haha, I’m allowed to say that now because I get several hours’ amnesty in which I can be as negative as I want. So yes, that means I’m permitted a big negative blow-out for the remainder of today before I reset the clock and start all over again tomorrow.

I had anticipated that I might (just might) have to restart my challenge at some point… though I wasn’t quite expecting it’d be on Day One. I gave a few choice swear words at the time. But having had several hours of reflection, and now somewhat calmer, I can put a positive spin on it. So here goes: lucky me, I get an extra day of practise! (I even said that with a smile on my face, not through gritted teeth!!!)

So what happened? Where did I go ‘wrong’ and what can I learn from it?

Well, all was going tickety boo. In fact, I was feeling pretty pleased with myself. Then, the hands on my clock hit 3pm and my kids got home from school. I was greeted with the usual cacophony of “I’m hungry”, “Can you wipe my hands?”, “She just hit me”, etc.  But hey, that’s nothing unusual and I remained calm in the squall of whining, squabbling and squealing.

Then, I noticed that the buckle on my youngest daughter’s shoes had broken. So in a flash of inspiration, I decided we’d go out and buy summer shoes for all three kids.

As we arrived at Clarks, I noticed fleetingly that I was feeling hungry and a bit crabby. I’d been up since 4am and been so engrossed in my work – in a nice way – that I hadn’t eaten lunch or been for my usual midday run.

So when the kids started doing disappearing acts in between shoe fittings, then tearing around the store and hiding behind the shelves, I started to get a little irritable. I chased them around the store a couple of times, and finally got them to sit still. At which point, they started squabbling and fighting between themselves.

It was at this point, I started to lose my rag. It was a mixture of sheer exasperation, irritation, while simultaneously thinking ‘Am I going over two minutes? I know I’m going over two minutes… Oh crap, I’m over two minutes. Now I’m going to have to start this bloody challenge all over again.” Then, the final self-pitying finale was: “I was doing so f*cking so well until they got home from school!” (Yes, I really was that childish!)

I mean c’mon. We’re talking a four-year-old, a five-year-old and a 14-year-old here. All of them tired from a day at school. All of them ready for tea and a bit of playtime. All of them bored with hanging around a shoe shop waiting in the queue for a fitting. What exactly was I expecting?

Ok, so lessons learned…
1. To have realistic expectations and set realistic boundaries for my kids before problems arise. I have a star chart reward system, so could easily have used this as an incentive for good behaviour, but didn’t.
2. To attend to my physical needs (food, exercise, sleep, relaxation breaks) so that I am ‘on form’ and at my best to cope with any emotional challenges that arise.
3. To remember what’s important in life and to cherish it. These are the children I brought into the world, who I held in my arms as babes, and swore to love and protect for the rest of my life. And sometimes, just sometimes, they get tired, hungry and crabby too.

So tomorrow I start my 10 day challenge afresh.  Oh dear, I just fleetingly had an image of that film ‘Groundhog Day’ in my head. (Alarm clock rings, day begins, and repeats itself endlessly over and over again.)  Never mind, it’s before midnight and I’m still allowed a bit of momentary self-doubt. Still, there’s no time like the present! Come on brain, let’s focus on a film like ‘Chariots of Fire’ instead…

Join In Folks! We’re Turning Up The Dial On Positive Thoughts

May 9th, 2011

Well, judging from the responses I’m getting back from subscribers, lots of you are going to join me on this 10 Day Challenge, which is fantastic!

We can all support each other along the way and share tips for keeping motivated.

Here’s a wonderful quote, just sent in my one of my subscribers who is writing a book on happiness:

“All life at every moment inherently contains two opposing forces or functions. A bright, enlightened, confident, powerful side and a delusional, negative, dark side. These are the two powers in life. No human being is missing either one. This is the nature of life. It will never change. There is no enlightenment in Buddhism that is not the by-product of facing adversity head-on, walking through it and transforming it into something of greatness.” (Linda Johnson)

As my subscriber says: “I love it because it’s so real (rather than la-la land) and always reminds me to turn up the volume on the good stuff in my head!”

Keep on turning up the dial until it’s nice and loud. More good stuff please…

Midday… And I’m Feeling Goood!

May 9th, 2011

Positivity experiment underway and I’m on a roll….

No major challenges this morning and plenty to feel happy and upbeat about.

My cleaner arrived at 9am and left my house sparkling. Big tick.

I chatted to a friend on the phone who always lifts my spirits… though she’s promised to jump some challenges at me later in the week to test my positivity! Another big tick.

Getting lots done on the work front… Writing a sales page for a new DVD set for my Publishing Secrets Seminar. Another big tick.

Feeling very happy after the initial whirlwind of thoughts this morning. It seems the busier and more focused I am, the happier I am.

Long may it continue…